Download book Internet Marketing and E-Commerce

Internet Marketing and E-Commerce. Ward Hanson

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Author: Ward Hanson
Page Count: 500 pages
Published Date: 27 Nov 2006
Publisher: Cengage Learning, Inc
Publication Country: Mason, OH, United States
Language: English
ISBN: 9780324074772
File size: 16 Mb
File Name: internet.marketing.and.e-commerce.pdf
Download Link: internet marketing and e-commerce
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The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.

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